Marketing
English, German
About the company
PlanRadar digitalisiert Bau- und Immobilienprojekte in mehr als 60 Ländern weltweit. Als SaaS-Anbieter etablieren wir eine Softwarelösung in einer Branche, welche in den meisten Fällen noch weit hinter den neuesten Technologiestandards zurückliegt. Wir gehen hier gemeinsam mit unserem gesamten Team, unseren Kunden und unseren Partnern neue Wege, um das oft ungenutzte Potenzial durch sofort nutzbare Digitalisierung auszuschöpfen.
Anfang 2022 erhielt PlanRadar 70 Millionen Euro im Zuge einer der größten Finanzierungsrunden im gesamten deutschsprachigen Raum, um die nächste Wachstumsphase unseres Unternehmens einzuleiten. Wir sind ein mehrfach ausgezeichnetes Scale-Up-Unternehmen mit globalen Expansionsplänen und sind auf der Suche nach Experten, die uns helfen, die Bau- und Immobilienbranche nachhaltig zu verändern.
Job Description
As our Team Senior Management, you‘ll ensure that PlanRadar connects to the hearts and minds of our audiences. You’ll oversee the creation of multi-channel content that tells our story through effective partnerships, platforms and formats.
While constantly considering our customers in the market, your target will be to increase PlanRadar’s brand recognition and ensure that our online and offline messaging works harmoniously.
This is a fantastic opportunity for someone craving ownership and eager to have a huge impact on a fast-growing scale-up in the B2B SaaS space!
You will Be responsible for brand development, planning, and execution that increase Share of Voice.
Own communications across owned and earned channels including referral programs, social, PR and brand marketing.
Lead the PR Manager and Engagement & Internal communication Manager to develop and manage communications for different audiences.
Structure awareness campaigns through online and offline channels, by bringing hands-on experience of multi-channel campaign deployment.
Develop a brand measurement matrix for a commercial, results-driven environment and track KPIs over time.
Be a creative partner for our internal creative team in setting brand communications and positioning.
Partner with global marketing teams to ensure brand consistency in all global markets.
Gather feedback from sales and analyse user and market behavior to define positioning.
Requirements
Our ideal candidate is tech-savvy storyteller, an expert in using language to create impact.
You have a proven track record in developing brand campaigns and playbooks to elevate a fast-growing company to the next level.
You have experience in leading cross-functional, global teams to an aligned brand voice.
You have an understanding of brand measurement models and experience in applying them in a B2B environment.
You have at least 5 years of professional experience in a similar position, with 2 years in a Team Lead position.
You are experienced in fostering excellent relationships with internal and external stakeholders.
You thrive in a fast-paced, high-growth environment.
You have impeccable written and verbal communication skills in English (German is a plus).
You are highly experienced in multi-channel content creation (web, print, mobile, tablet).
Benefits
Room for personal and professional development, Challenging and diversified line of action, Working in a fast-growing company, International customers and investors, Motivated and agile team, New Employee Buddy Program, Participation Opportunities, Company Events, Fruit Basket, Free Snacks, Free Coffee